The diploma in Marketing Management introduces students to a wide variety of topics needed in this field. While gaining an insight to such topics as Accounting, Desktop Publishing, and Introduction to Business Law and Ethics, they will also learn the human sciences of marketing such as Consumer Behavior, Introduction to Marketing, Principles of Sales Presentation, and Principles of Advertising – all of which are important in this field.
The marketing management field has seen many changes over the years and one reason for this is because of technology. As businesses go forward in accomplishing their goals, technology plays an important role in seeking out those customers who demand products that are durable, superior and that meet their needs.
This particular program is used to prepare students for entry-level employment within the marketing field. Students will be taught the knowledge needed for areas such as customer service center representatives. Once they have completed this program, they will be preparing themselves to move into management positions in industries such as sales.
- From sales techniques to marketing research, students are provided with the skills to secure entry-level marketing or customer service center positions and to successfully perform in this essential facet of our national and international economic system.
- Real-world application is critical to this program. Our instructors regularly meet with professionals in the field to discuss what students really need to know in order to excel in modern sales and marketing.
68 Credit Hours
Length: 12 months
Time length for program completion will vary depending upon the number of courses taken per term, developmental courses when required, transfer credit accepted, lack of continuous enrollment, etc.
|Total Credit Hours||68|
|ACT 101||Principles of Accounting I||4|
|ACT 102||Principles of Accounting II||4|
|ACT 211||Cost Accounting||4|
|AOM 206||Desktop Publishing||4|
|BUS 204||Introduction to Business Law and Ethics||4|
|BUS 224||Professional Development||4|
|CSC 118||Computer Applications I||4|
|ENG 101||Composition I||4|
|FYE 101||Information Literacy||4|
|MGT 114||Business Organization and Management||4|
|MKT 114||Introduction to Marketing||4|
|MKT 115||Consumer Behavior||4|
|MKT 215||Principles of Sales Presentations||4|
|MKT 244||Principles of Advertising||4|
|MKT 265||Principles of e-Marketing||4|
|MTH 101||College Mathematics||4|
What qualities should a Marketing Management Career Diploma student have?
Marketing isn’t for everyone. The field of marketing is a very exciting and rewarding career; however, you need to possess certain personality traits and characteristics to make it in the classroom as well as the world of marketing. You need to be creative and self-motivated, you have to be able to work well in a team environment, you must learn to be detailed-oriented, and you must understand that you will be put into a leadership role at times. There really is no one trait or list of specific traits but a combination of these and many more.