Sullivan’s Bachelor of Science in Business Administration with a Concentration in Marketing offers a solid foundation in the basics of business with a specific focus on marketing techniques. Students in the on-campus and online marketing degree program will gain a well-rounded understanding of business operations including accounting, business law and ethics, economics, financial management, information systems, conflict management and negotiation, in addition to principles of marketing.


The Marketing concentration of Sullivan’s Business Administration bachelor’s degree prepares graduates for careers in the field of marketing. Specific marketing coursework includes principles of marketing, research methods, sales management, brand management and a senior seminar in marketing.

  • Our instructors bring years of business experience to the classroom, in addition to impressive academic credentials. Not only will students be exposed to the textbook theories that provide the fundamental skills needed for success, they’ll also benefit from the knowledge of professors who have worked in business and can make the fundamental skills relate to real life.
  • Our program promotes student success by focusing on engagement between faculty and students and encouraging students to use critical thinking to solve problems.
  • Upper division classes can be taken during the day, evenings, weekends and online.

180 Credit Hours
Length: 18 months beyond the associate degree
Completion of the Associate degree or its equivalent (see the Undergraduate Admissions section for a description of Sullivan’s 2+2 programs):
Time length for program completion will vary depending upon the number of courses taken per term, developmental courses when required, transfer credit accepted, lack of continuous enrollment, etc.

CourseTitlesCredit Hours
Total Credit Hours180
Business Core Courses (104 Credit Hours)
ACT 101Principles of Accounting I4
ACT 102Principles of Accounting II4
ACT 103Principles of Accounting III4
BUS 204Introduction to Business Law and Ethics4
BUS 424International Business4
CMM 401Principles of Conflict Management4
CMM 402Managing Diversity4
CMM 403The Manager as Negotiator4
CMM 405Restorative Justice Philosophy and Process4
COM 214Public Speaking4
ECO 201Microeconomics4
ECO 202Macroeconomics4
ENG 101Composition I4
ENG 102Composition II4
ENG 204Advanced Writing4
FIN 324Financial Management4
MGT 304Principles of Management4
MGT 330Information Systems for Managers4
MGT 344Organizational Behavior4
MGT 434*Operation Management4
MGT 464Business Policy4
MKT 304Principles of Marketing4
MTH 201College Algebra4
MTH 202Introduction to Statistics4
MTH 301Quantitative Methods4
PHL 464Ethics4
Credit Hours104
Finance (16 Credit Hours)
FIN 334Investments4
FIN 344Analysis of Financial Statement4
FIN 354Security Analysis and Portfolio Management4
FIN 364International Finance4
Credit Hours16
Healthcare Management (16 Credit Hours)
HCA 301Principles of Healthcare Management4
HCA 302Legal Aspects and Compliance of Healthcare4
HCA 401Principles of Healthcare Finance4
HCA 402Senior Seminar in Healthcare Topics4
Credit Hours16
Management (16 Credit Hours)
MGT 324Human Resource Leadership4
MGT 364Analysis of Management Systems4
MGT 404Management Decision Making4
MGT 424Senior Seminar in Management Topics4
Credit Hours16
Marketing (16 Credit Hours)
MKT 324Marketing Research4
MKT 334Sales Management4
MKT 444Building A Brand4
MKT 465Senior Seminar in Marketing Topics4
Credit Hours16
Supply Chain Management (20 Credit Hours)
SCM 301Introduction to Logistics and Systems Support4
SCM 302Overview of Procurement Practices4
SCM 401Managing Warehouse Operations4
SCM 402Supply Chain Inventory Planning4
SCM 403Logistics and Distribution Management Externship4
Credit Hours20
General Studies Electives (16 Additional Credit Hours)16
Students must choose four additional General Education classes; at least one from the Natural Sciences/Mathematics category, one from the Social/Behavioral Sciences Category,one from the Humanities/Fine Arts category and one from any category. These classes are in addition to the required General Education classes listed in the program.
Free Electives (44 Additional Credit Hours)44
Elective classes are selected in consultation with the student’s faculty advisor to balance the program in keeping with the student’s personal objectives or associate degree.

What qualities should a Marketing student have?

Marketing isn’t for everyone. The field of marketing is a very exciting and rewarding career; however, students need to possess certain personality traits and characteristics to make it in the classroom as well as the world of marketing. Students need to be creative and self-motivated, they have to be able to work well in a team environment, they must learn to be detailed-oriented, and they must understand that they will be put into a leadership role at times. There really is no one trait or list of specific traits, but a combination of these and many more.

Bachelor of Science in Business Administration with a Concentration in Marketing

Start Your Career in as Little as 18 Months.

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