Sullivan’s Bachelor of Science in Business Administration with a Concentration in Marketing offers a solid foundation in the basics of business with a specific focus on marketing techniques. Students in the on-campus and online marketing degree program will gain a well-rounded understanding of business operations including accounting, business law and ethics, economics, financial management, information systems, conflict management and negotiation, in addition to principles of marketing.


The Marketing concentration of Sullivan’s Business Administration bachelor’s degree prepares graduates for careers in the field of marketing. Specific marketing coursework includes principles of marketing, research methods, sales management, brand management and a senior seminar in marketing.

  • Our instructors bring years of business experience to the classroom, in addition to impressive academic credentials. Not only will students be exposed to the textbook theories that provide the fundamental skills needed for success, they’ll also benefit from the knowledge of professors who have worked in business and can make the fundamental skills relate to real life.
  • Our program promotes student success by focusing on engagement between faculty and students and encouraging students to use critical thinking to solve problems.
  • Upper division classes can be taken during the day, evenings, weekends and online.

180 Credit Hours
Length: 18 months beyond the associate degree
Completion of the Associate degree or its equivalent (see the Undergraduate Admissions section for a description of Sullivan’s 2+2 programs):
Time length for program completion will vary depending upon the number of courses taken per term, developmental courses when required, transfer credit accepted, lack of continuous enrollment, etc.

Course Titles Credit Hours
Total Credit Hours 180
Business Core Courses (104 Credit Hours)
ACT 101 Principles of Accounting I 4
ACT 102 Principles of Accounting II 4
ACT 103 Principles of Accounting III 4
BUS 204 Introduction to Business Law and Ethics 4
BUS 424 International Business 4
CMM 401 Principles of Conflict Management 4
CMM 402 Managing Diversity 4
CMM 403 The Manager as Negotiator 4
CMM 405 Restorative Justice Philosophy and Process 4
COM 214 Public Speaking 4
ECO 201 Microeconomics 4
ECO 202 Macroeconomics 4
ENG 101 Composition I 4
ENG 102 Composition II 4
ENG 204 Advanced Writing 4
FIN 324 Financial Management 4
MGT 304 Principles of Management 4
MGT 330 Information Systems for Managers 4
MGT 344 Organizational Behavior 4
MGT 434* Operation Management 4
MGT 464 Business Policy 4
MKT 304 Principles of Marketing 4
MTH 201 College Algebra 4
MTH 202 Introduction to Statistics 4
MTH 301 Quantitative Methods 4
PHL 464 Ethics 4
Credit Hours 104
Finance (16 Credit Hours)
FIN 334 Investments 4
FIN 344 Analysis of Financial Statement 4
FIN 354 Security Analysis and Portfolio Management 4
FIN 364 International Finance 4
Credit Hours 16
Healthcare Management (16 Credit Hours)
HCA 301 Principles of Healthcare Management 4
HCA 302 Legal Aspects and Compliance of Healthcare 4
HCA 401 Principles of Healthcare Finance 4
HCA 402 Senior Seminar in Healthcare Topics 4
Credit Hours 16
Management (16 Credit Hours)
MGT 324 Human Resource Leadership 4
MGT 364 Analysis of Management Systems 4
MGT 404 Management Decision Making 4
MGT 424 Senior Seminar in Management Topics 4
Credit Hours 16
Marketing (16 Credit Hours)
MKT 324 Marketing Research 4
MKT 334 Sales Management 4
MKT 444 Building A Brand 4
MKT 465 Senior Seminar in Marketing Topics 4
Credit Hours 16
Supply Chain Management (20 Credit Hours)
SCM 301 Introduction to Logistics and Systems Support 4
SCM 302 Overview of Procurement Practices 4
SCM 401 Managing Warehouse Operations 4
SCM 402 Supply Chain Inventory Planning 4
SCM 403 Logistics and Distribution Management Externship 4
Credit Hours 20
General Studies Electives (16 Additional Credit Hours) 16
Students must choose four additional General Education classes; at least one from the Natural Sciences/Mathematics category, one from the Social/Behavioral Sciences Category,one from the Humanities/Fine Arts category and one from any category. These classes are in addition to the required General Education classes listed in the program.
Free Electives (44 Additional Credit Hours) 44
Elective classes are selected in consultation with the student’s faculty advisor to balance the program in keeping with the student’s personal objectives or associate degree.

What qualities should a Marketing student have?

Marketing isn’t for everyone. The field of marketing is a very exciting and rewarding career; however, students need to possess certain personality traits and characteristics to make it in the classroom as well as the world of marketing. Students need to be creative and self-motivated, they have to be able to work well in a team environment, they must learn to be detailed-oriented, and they must understand that they will be put into a leadership role at times. There really is no one trait or list of specific traits, but a combination of these and many more.


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