MARKETING AND SALES MANAGEMENT

ASSOCIATE OF SCIENCE
Overview

Sullivan’s on-campus and online Associate Degree in Marketing & Sales Management introduces you to the art of selling, marketing and advertising, the building blocks of any successful business.

Throughout this program, you will learn why consumers either choose or not choose to purchase products and services, studying the importance of consumer behavior, sales presentations and attention to detail, down to choosing the right color when it comes to packaging a product. Marketing and sales skills are at the heart of every business venture, and consequently, people who have mastered these skills are in high demand.

Objectives

There are numerous skills or knowledge that you’ll come away with in the marketing program. First, you’ll learn the importance of knowing your target market in terms of their wants and needs. If you don’t understand this, then it’s almost impossible to know how to serve them. Second, you’ll learn customer relationship management. Without building that lasting, personal relationship by applying trust, knowledge of the product, empathy and many other unknowns, you have no customers.

Highlights
  • From sales techniques to marketing research, students are provided with skills to secure positions in sales, sales management, customer service and marketing in nearly any business or organization.
  • Real-world application is critical to this program. Our instructors regularly meet with professionals in the field to discuss what students really need to know in order to be successful in sales and marketing.
Courses
CourseTitlesCredit Hours
ACT 101Principles of Accounting I4
ACT 102Principles of Accounting II4
ACT 103Principles of Accounting III4
ACT 211Cost Accounting4
AOM 206Desktop Publishing4
BUS 204Introduction to Business Law and Ethics4
BUS 224Professional Development4
COM 214Public Speaking4
CSC 118Computer Applications I4
ECO 201Microeconomics4
ENG 101Composition I4
ENG 102Composition II4
FYE 101Information Literacy4
MGT 114Business Organization and Management4
MKT 114Introduction to Marketing4
MKT 115Consumer Behavior4
MKT 215Principles of Sales Presentations4
MKT 244Principles of Advertising4
MKT 295Marketing Essentials4
MTH 101College Mathematics4
MTH 201College Algebra4
General Studies Elective (4 Additional Credit Hours)4
Students must choose one additional General Education class from the Humanities/Fine Arts category. This class is in addition to the required General Education classes listed in the program.
Free Elective (4 Credit Hours)4
Students must choose one additional class in consultation with their faculty advisor to balance the program in keeping with the student’s personal objectives.
Total Credit Hours92
FAQ

What qualities should an Associate of Science in Marketing & Sales Management student have?

Marketing isn’t for everyone. The field of marketing is a very exciting and rewarding career; however, you need to possess certain personality traits and characteristics to make it in the classroom as well as the world of marketing. You need to be creative and self-motivated, you have to be able to work well in a team environment, you must learn to be detailed oriented, and you must understand that you will be put into a leadership role at times. There really is no one trait or list of specific traits but a combination of these and many more.

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