Sullivan’s on-campus and online Associate Degree in Marketing & Sales Management introduces you to the art of selling, marketing and advertising, the building blocks of any successful business.
Throughout this program, you will learn why consumers either choose or not choose to purchase products and services, studying the importance of consumer behavior, sales presentations and attention to detail, down to choosing the right color when it comes to packaging a product. Marketing and sales skills are at the heart of every business venture, and consequently, people who have mastered these skills are in high demand.
There are numerous skills or knowledge that you’ll come away with in the marketing program. First, you’ll learn the importance of knowing your target market in terms of their wants and needs. If you don’t understand this, then it’s almost impossible to know how to serve them. Second, you’ll learn customer relationship management. Without building that lasting, personal relationship by applying trust, knowledge of the product, empathy and many other unknowns, you have no customers.
|ACT 101||Principles of Accounting I||4|
|ACT 102||Principles of Accounting II||4|
|ACT 103||Principles of Accounting III||4|
|ACT 211||Cost Accounting||4|
|AOM 206||Desktop Publishing||4|
|BUS 204||Introduction to Business Law and Ethics||4|
|BUS 224||Professional Development||4|
|COM 214||Public Speaking||4|
|CSC 118||Computer Applications I||4|
|ENG 101||Composition I||4|
|ENG 102||Composition II||4|
|FYE 101||Information Literacy||4|
|MGT 114||Business Organization and Management||4|
|MKT 114||Introduction to Marketing||4|
|MKT 115||Consumer Behavior||4|
|MKT 215||Principles of Sales Presentations||4|
|MKT 244||Principles of Advertising||4|
|MKT 295||Marketing Essentials||4|
|MTH 101||College Mathematics||4|
|MTH 201||College Algebra||4|
|General Studies Elective (4 Additional Credit Hours)||4|
|Students must choose one additional General Education class from the Humanities/Fine Arts category. This class is in addition to the required General Education classes listed in the program.|
|Free Elective (4 Credit Hours)||4|
|Students must choose one additional class in consultation with their faculty advisor to balance the program in keeping with the student’s personal objectives.|
|Total Credit Hours||92|
What qualities should an Associate of Science in Marketing & Sales Management student have?
Marketing isn’t for everyone. The field of marketing is a very exciting and rewarding career; however, you need to possess certain personality traits and characteristics to make it in the classroom as well as the world of marketing. You need to be creative and self-motivated, you have to be able to work well in a team environment, you must learn to be detailed oriented, and you must understand that you will be put into a leadership role at times. There really is no one trait or list of specific traits but a combination of these and many more.