Offered at the following campuses:
Make yourself marketable with a Marketing degree.
A Bachelor of Science in Business Administration with a concentration in Marketing will prepare you for more advanced positions within the marketing industry or the business marketplace as a whole. Areas covered include marketing research, brand management and sales management.
Degrees Offered:
Bachelor of Science
REQUIREMENTS FOR THE BACHELOR OF SCIENCE IN BUSINESS ADMINISTRATION WITH A CONCENTRATION IN MARKETING
Time length for program completion will vary depending upon the number of courses taken per term, developmental courses when required, transfer credit accepted, lack of continuous enrollment, etc.
Completion of the Associate degree or its equivalent and the following classes:
| Course | Title | Credit Hours |
| ACT101 | Principles of Accounting I | 4 |
| ACT102 | Principles of Accounting II | 4 |
| ACT103 | Principles of Accounting III | 4 |
| BUS204 | Introduction to Business Law and Ethics | 4 |
| BUS424 | International Business | 4 |
| CMM401 | Principles of Conflict Management | 4 |
| COM214 | Public Speaking | 4 |
| CSC106 | Computer Concepts | 4 |
| CSC118 | Computer Applications I | 4 |
| ECO201 | Microeconomics | 4 |
| ECO202 | Macroeconomics | 4 |
| ENG101 | Composition I | 4 |
| ENG102 | Composition II | 4 |
| ENG204 | Advanced Writing | 4 |
| FIN324 | Financial Management | 4 |
| MGT304 | Principles of Management | 4 |
| MGT330 | Information Systems for Managers | 4 |
| MGT344 | Organizational Behavior | 4 |
| MGT434 | Operations Management | 4 |
| MGT464 | Business Policy | 4 |
| MKT304 | Principles of Marketing | 4 |
| MKT324 | Marketing Research | 4 |
| MKT334 | Sales Management | 4 |
| MKT444 | Building Brands | 4 |
| MKT465 | Senior Seminar in Marketing Topics | 4 |
| MTH201 | College Algebra | 4 |
| MTH202 | Introduction to Statistics | 4 |
| MTH301 | Quantitative Methods | 4 |
| PHL464 | Ethics | 4 |
| *ELECT* | Humanities/Fine Arts Elective | 4 |
| *ELECT* | Natural Sciences/Mathematics Elective | 4 |
| *ELECT* | Social/Behavioral Sciences Elective | 4 |
| *ELECT* | General Studies Elective | 4 |
| *ELECT* | Free Electives | 48 |
| Total Credit Hours | 180 |
*Courses subject to change.
This program can be completed entirely online.