Associate of Science in Legal Office Management

 

The career diploma in Marketing Management introduces students to a wide variety of topics needed in this field. While gaining an insight to such topics as Accounting, Desktop Publishing, and Introduction to Business Law and Ethics, they will also learn the human sciences of marketing such as Consumer Behavior, Introduction to Marketing, Principles of Sales Presentation, and Principles of Advertising – all of which are important in this field.

The marketing management field has seen many changes over the years and one reason for this is because of technology. As businesses go forward in accomplishing their goals, technology plays an important role in seeking out those customers who demand products that are durable, superior and that meet their needs.

 

What qualities should a Marketing Management Career Diploma student have?

Marketing isn’t for everyone. The field of marketing is a very exciting and rewarding career; however, you need to possess certain personality traits and characteristics to make it in the classroom as well as the world of marketing. You need to be creative and self-motivated, you have to be able to work well in a team environment, you must learn to be detailed-oriented, and you must understand that you will be put into a leadership role at times. There really is no one trait or list of specific traits but a combination of these and many more.

What specific skills or knowledge are taught in the Marketing Management Career Diploma program?

This particular program is used to prepare students for entry-level employment within the marketing field. Students will be taught the knowledge needed for areas such as customer service center representatives. Once they have completed this program, they will be preparing themselves to move into management positions in industries such as sales.

What is the most important or unique thing about Sullivan’s Marketing Management Career Diploma program?

The most important or unique thing is that students in this program will learn real-world application. The instructor brings to the classroom information obtained by meeting with professionals in the field and discussing with them what students really need to know in order to be successful. While it is important to discuss marketing topics in the classroom, it’s even more important that students have the opportunity to actually apply what they have learned.

Marketing Management Career Diploma Course Requirements

68 Credit Hours
Length: 12 months
Time length for program completion will vary depending upon the number of courses taken per term, developmental courses when required, transfer credit accepted, lack of continuous enrollment, etc.

CourseTitlesCredit Hours
Total Credit Hours68
ACT 101Principles of Accounting I4
ACT 102Principles of Accounting II4
ACT 211Cost Accounting4
AOM 206Desktop Publishing4
BUS 204Introduction to Business Law and Ethics4
BUS 224Professional Development4
CSC 118Computer Applications I4
ECO 201Microeconomics4
ENG 101Composition I4
FYE 101Information Literacy4
MGT 114Business Organization and Management4
MKT 114Introduction to Marketing4
MKT 115Consumer Behavior4
MKT 215Principles of Sales Presentations4
MKT 244Principles of Advertising4
MKT 265Principles of e-Marketing4
MTH 101College Mathematics4

Locations Where One Can Enroll:

Lexington
Louisville

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