This degree advances the information that students have already learned in the associate degree. They apply the information they have already obtained in a more advanced study environment. For instance, they will be introduced to case studies and apply their knowledge to solve issues that are afflicting an organization and discus how they would overcome the problem.
At this level, they will be involved in group structure commensurate to the real world of business. Developing a marketing plan as a group will introduce them to one of the many aspects of marketing.